About Neon
A collective that is just a bit different.
The exclusive focus on working with, and for, food professionals is born from passion, years of building specialist experience and a healthy dose of curiousity. Our teams are selected per project, bringing a perfect blend of relevant branding experience and B2B understanding to every challenge.
Working with Neon means working with a collective of experienced and independent creatives, that you won’t find in any one agency. As a team we’re flexible, fast and at our best when we work directly with clients. Anywhere, anytime. In that sense we’re pretty unique, and we like it that way.
Neon Branding was founded by Bas van Herten, a branding and design specialist whose career now spans 20 years of working for leading brand, design and communications agencies in London, Sydney and Amsterdam.
Through his involvement with multinationals including Unilever, Mondelez and FrieslandCampina he has gained in-depth experience with both local and global brand challenges in the FMCG category.
‘I believe that great design is driven by a great strategy. Success is the result of bringing brands with ambition together with talented creative minds, lots of positive energy and hard work’.